Hi, I'm Rachel

I guide people through major shifts in life and work, helping you move from "what if" to "what's next."

heashot of rachel rutherford

Set yourself up for success.

Change is hard. Whether you're considering a career shift, navigating a major life transition, or feeling stuck in your current situation, the hardest part isn't knowing what to do—it's actually doing it.You've probably tried to figure things out on your own. But here's what I've learned from working with people who successfully navigate big changes: it's not about having more willpower. It's about having the right support.This is why you work with a coach.Making changes—whether in your career, relationships, or life direction—is some of the most challenging work we do. It's easy to get overwhelmed, second-guess yourself, or put it off until "someday." Having someone in your corner changes everything.
You might be ready to work together if:
- You're facing a big decision but feel stuck or overwhelmed
- You keep putting off important changes because you don't know where to start
- You want support processing what you're going through and planning your next steps
- You want a time in your calendar to get your goals and direction defined.
- You want to connect the dots between big goals and smaller actions to achieve those goals.
The bottom line: Change doesn't have to be something you struggle through alone.

Define your direction session

Perfect for: The person looking to set goals and get specific about how to achieve them.What’s Included:
- Goal-setting preparation form
- 60-min guided goal-setting session
- Drafted goals document
- 30-min accountability and key results session
- Finalized goals document
Pricing: $350

Big life, Big changes Session

Perfect for: The person looking to make a big change in their life.What’s Included:
- Diagnostic tools that identify your unique strengths, instincts, and values.
- 60-min session to share analysis of strengths, instincts, and values.
- Goal-setting preparation form.
- 60-min guided goal-setting session.
- Drafted goals document.
- 30-min accountability and key results session.
- Finalized goals document.
Pricing: $800

ongoing coaching (add-on)

Perfect for: The person who wants ongoing support with accountability and strategy when new priorities arise.What’s Included:
- 30 or 60 min sessions, scheduled flexibly based on your needs
Limited availability
Pricing:
- 30 min: $200
- 60 min: $325
20% off when you purchase 5 sessions
30% off when you purchase 10 sessions or more

Product Strategy Coaching or Consulting

Perfect for: The product or business leader who is looking for strategic help with their company’s product team, roadmap or strategy.Package and pricing is customized to the client. Book an initial conversation.

About Me

  • Executive with 15 years of experience in startups.

  • Product leader for consumer tech products with millions of users and over $100M in annual revenue.

  • Hired and built product teams. I've helped teams navigate through acquisitions, mergers, and layoffs.

  • Startup advisor, mentor, and coach.

  • Relocated from Los Angeles to Sun Valley, Idaho.

  • Personally navigated multiple career changes.

  • Mom of twin girls!

  • Avid hiker, reader, and traveler.

Why I Started Coaching

As I grew in my career as a product leader, more and more of my job became about developing and coaching those in my org. Alongside my career, I began coaching people going through major life transitions, like changing industries, relocating, or managing relationship or family changes (balanced with career). I became a certified Kolbe coach, and realized how the power of personalizing the goal-setting and action process is key to making goals achievable. I feel a true calling to help others and be a part of their growth.My Clients Include:
- Founders and small business owners
- Designers, product managers and product leaders
- New parents
- Those looking to make a big change (career change, move, starting a family)

Questions?

If you have any questions, get in touch.

Thank you

Thanks for taking the time to write to me. I will get back to you soon!